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GeoBox adds edge-blending interaction to Vodafone’s flagship store in Netherland

We worked with Dutch creative agency WT interactive to create an interactive ‘Top 10’ table showcasing the latest smartphones for the flagship VodafoneZiggo Experience Store at the Hoog Catharijne shopping mall in Utrecht – to be rolled out to VodafoneZiggo stores in Netherlands. As of today (April 28, 2023), this interactive table has been installed in 14 VodafoneZiggo stores in the Netherlands, with more to come.

The large-scale interactive presentation table allows customers to pick up smartphones and learn about their newest features, in combination with the best subscription deals. The table includes movement sensors that activate when the customer approaches: content is triggered on arrival at the table and when a selected smartphone is picked up information about the accessories is displayed. GeoBox M802 edge blending processor is instrumental in the delivery of this interactive project. Above the table there are two Panasonic short throw projectors connected to the M802, which edge-blends the projections into a full circle. This setup was crucial due to the very limited range of short throw projectors with high light output and high resolution.

“The GeoBox M802 is very easy to use, with an excellent admin panel and the ease of setting up and manual calibration of the content projected on the table surface is unrivalled,” explains Fady Zaky R&D engineer at WT interactive.

“What I also liked is that the blender remembers its last settings when reconnected. Also, the quality of the image and the M802’s ability to edit the colours to make both sides of the table equal in appearance is very effective.”

“Overall I am very positive about the GeoBox M802, with incredible ease in setting it up, almost without use of the manual, even for a person who doesn’t use edge blending often.”