Verticle deep dive
- Rediscovering the Skies: Flight Simulator Brought to Life with GeoBox Technology
- Unlocking the Future of Learning
- Projection Based Immersive Learning: NOW and The Future of Education and Training
- GeoBox Unveiling the Future of Neurosurgery with 3D Technology: Interview Professor Wolfsberger (Austria)
- Creating large projection in School Theater for multiple purposes (Netherlands)
- Secta Immersive Enhances Trainings in Immersive Rooms with GeoBox
- Digital art for Karuizawa New Art Museum's special exhibition"Irreplaceable Things - Earth, Landscape, and Environment"
- How To Enhance Museum Visual Experience with Immersive Projection Technology
- Museums in the Digital Era: Tackling Challenges and Learning from Teylers Museum (NL)
- GeoBox Enhancing Historical Landmarks with Immersion: Fort Victor Emmanuel (France)
- A Journey into Immersive Aquarium: The Deep (Hull, UK)
- 125 years BOSCH in the UK: Powered by GeoBox and Panasonic
- Immortalizing Media Heritage In the Media Museum (Hilversum, NL)
- Media museum Sound & Vision in the Netherlands
- Dive Into History with Geobox (Brugge, Belgium)
- Immersive projection installation in Switzerland
- GeoBox support Slovakia Pavilion in EXPO2020
- Experience F-16 at National Military Museum (Soest, Netherlands)
- Mori Building Digital Art Museum: Epson teamLab Borderless
- The 10th annual Korea Gyeongju World Culture Expo
- Projection mapping for museum
- GeoBox recreates the Fifth Aztec Sun at Stuttgart’s Linden Museum
- Discovering the image control solution behind Digital Art Museum
- Show all articles (2) Collapse Articles
- GeoBox Transforms Interior Design through Immersive Technology (Andalusia, Spain)
- Lifesize Plans - Revolutionizing Architectural Visualization
- Immersive Fusion: The Technological Creativities of Ragdale Hall Spa's Thought Zone
- Illuminating Hope: The Hanbit Tower Christmas Project of (Korea, 2020)
- GeoBox Projection Mapping in Japan Kyoto Kodai-ji Temple
- Elevating the Shopping Experience: IKEA's Immersive Technology in the Heart of Paris (France)
- 125 years BOSCH in the UK: Powered by GeoBox and Panasonic
- Sony Professional Display at OMR 2023 (Hamburg, Germany)
- The Holodeck: A Futuristic Meeting Space
- How G413 elevate guest experience at the luxurious Andreus Resorts
- Immersion in Yoga studio
- GeoBox adds edge-blending interaction to Vodafone’s flagship store in Netherland
For Technical minds
- MSFS 2024 Meets GeoBox M813: The Ultimate Guide to Immersive Flight Simulation
- How to use ChromeBox for Immersive display
- How To Enhance Museum Visual Experience with Immersive Projection Technology
- S902, Improve the effectiveness of your large display system
- A Comprehensive Guide to Content Preparation with GeoBox
- A Guide for Effortless Immersive Experience Setup in 5 Minutes
- The Synergy of Using BrightSign Player with GeoBox video Controller
- Seamless Edge Blending: GeoBox's Black Level Uplift Solution for AV Professionals
- GeoBox New 810 Series: Elevating Pro AV Excellence
- Synergy of Digital Signage Player and Video Controller
- HDMI Technologies and Cables: A Guide for Professional AV Technicians
- Exploring the Benefits of 3D Technology
- Unveil GeoBox mini edge blending and warping box: G111 / G112
- The new range of All-In-One edge blending solutions - M810 series
- GeoBox in ISE2022
- G901, all-round multi-purpose controller: Multi-viewer, ultra-high resolution, 3D, Seamless switching & more..
- A better solution for your multi-projector edge blending project
- 8K input timing support in all GeoBox solutions
- How to display a large image using multiple projectors?
- Epson x GeoBox 8K/4K demo event
- 4K projectors edge blending and warping
- 4K projector edge blending, warping controller
- Immersive display solution
- How to plan for a large projection system?
- GeoBox G901 4K60hz input and output processor is now available in Europe
- Projection mapping for museum
- Projection mapping technology from GeoBox
- Edge blending calculator for multi-projector project planning
- Hardware edge blending solution for your next display project
- Show all articles (14) Collapse Articles
- How to use ChromeBox for Immersive display
- Digital art for Karuizawa New Art Museum's special exhibition"Irreplaceable Things - Earth, Landscape, and Environment"
- S902, Improve the effectiveness of your large display system
- A Comprehensive Guide to Content Preparation with GeoBox
- The Synergy of Using BrightSign Player with GeoBox video Controller
- Synergy of Digital Signage Player and Video Controller
- HDMI Technologies and Cables: A Guide for Professional AV Technicians
- Exploring the Benefits of 3D Technology
- GeoBox in ISE2022
- G901, all-round multi-purpose controller: Multi-viewer, ultra-high resolution, 3D, Seamless switching & more..
- 8K input timing support in all GeoBox solutions
- 4K in-out Video wall controller with Multi-viewer - 'world first'
- Video wall controller: Top 5 reasons why using it
- GeoBox G901 4K60hz input and output processor is now available in Europe
Museums in the Digital Era: Tackling Challenges and Learning from Teylers Museum (NL)
A large proportion of our solutions find a home in museums, ranging from globally renowned institutions to local establishments. This intersection of modern visual technologies and traditional industries, particularly museums, is both a professional focus and a personal passion of mine. While iconic institutions like the Louvre or the Van Gogh Museum effortlessly attract millions with their priceless collections, the majority of museums grapple with the task of innovating within their limited resources.
In our digital era, the internet and smartphones offer people convenient access to a wealth of information from their homes. This poses pressing questions: How can museums draw visitors? How has the ubiquity of technology impacted them?
A Successful Exhibition!! or Not?
Before discussing solutions for contemporary museum challenges, it probably makes more sense to understand how museums evaluate the performance of each exhibition. In our research, we found that museums use various methods for evaluation:
- Visitor Feedback and Surveys: Includes questionnaires and on-site feedback stations.
- Attendance and Demographic Data: Involves tracking visitor numbers and analyzing demographic data.
- Social Media and Online Analytics: Encompasses social media engagement and website traffic analysis.
- Media Coverage and Reviews: Comprises media monitoring and online reviews tracking.
- Educational Impact: Assessed through school/group visits and educational programs.
- Financial Performance: Involves revenue generation and Return on Investment (ROI) analysis.
- Long-Term Impact: Assessed by considering the exhibition’s influence on the museum’s reputation and cultural impact.
These evaluations mix quantitative (attendance, revenue) and qualitative data (feedback, reviews) to improve future exhibitions. Even though culture’s influence can be “intangible”, there are logical ways to justify the return on investment (ROI). Justifications might be based on factors such as financial returns, visitor traffic, or media exposure. While these indicators may not wholly capture the cultural context of each exhibition, they offer relatively objective benchmarks for resource allocation, particularly budgeting.
Our Observations and Findings
Although I don’t hold formal qualifications in museology or have extensive scientific research to back my insights, my background in business and marketing has provided me with several personal findings that I want to share:
Embrace the Power of Technology: Technologies aren’t just beneficial for individuals; they offer immense value to museums as well. This primarily manifests in two areas: digital integration and establishing an online presence.
a. Digital Integration: This involves embracing technology within the museum’s physical space by incorporating interactive exhibits that provide supplementary information, simulations, and interactive features alongside the physical displays.
b. Online Presence: To reach a worldwide audience, it’s vital to establish a robust online presence. Virtual tours, educational content, and digital archives can engage potential visitors who may not be able to visit the museum in person. Social media platforms can also be harnessed for promotional purposes, audience engagement, and sharing behind-the-scenes content.
Differentiate “feeling” from “knowing” : While people might not visit museums purely for information, a successful exhibition creates a unique, emotionally resonant setting. For instance, understanding Van Gogh’s tumultuous life is one thing, but to truly feel his inner turmoil, one needs to stand before one of his paintings and take in its raw intensity.
Exceeding Visitor Expectations: As technology offers increasingly immersive experiences, visitors now expect greater interactivity and engagement. By integrating valuable cultural heritage with modern immersive technologies, museums can deliver captivating experiences to every visitor. This could potentially change the way they feel and think about the world.
Benefits
"The Great Illusion - 200 Years of Virtual Realities" Exhibition:
A recent personal experience encapsulates this evolution. Last Friday, we were lucky enough to visit “The Great Illusion – 200 Years of Virtual Realities” at Teylers Museum in Haarlem, the Netherlands. Thanks to Mike Dijker and his MAV team, the exhibition seamlessly integrated multiple GeoBox M800 edge blending solutions, offering a captivating glimpse into the 19th-century era when technology began to fundamentally reshape human civilization. The exhibit, masterfully curated by innovative content designer Caspar Conijn and design company ShoSho, brilliantly embodied the concept of “Changing Visitor Expectations.”
The exhibition starts on the 17th of February and ends on the 1st of September, 2024. This is an exhibition you shouldn’t miss, particularly if you haven’t had the opportunity to visit the beautiful seaside city of Haarlem.