GeoBox Transforms Interior Design through Immersive Technology (Andalusia, Spain)
GeoBox Transforms Interior Design through Immersive Technology (Andalusia, Spain)
Revolutionizing Design: The Convergence of Art, Technology, and Creativity
Redefining Spaces with Immersive Design
Modern interior design, fused with digital content, is revolutionizing how we experience work and exhibition spaces. More than simply functional, these spaces are now immersive environments that awaken the senses and ignite creativity. A prime example of this innovation is the immersive room in Úbeda, Jaén, created by More&More and Estudio Trinidad in partnership with Item Media. This installation isn’t just a display of digital design—it’s a complete sensory journey. Inspired by artist Esther Moreno’s piece, Homenaje a los Silvestre, this room pays homage to nature’s wild beauty, crafting a vibrant digital ecosystem that feels alive and almost organic.
GeoBox: Enabling Striking Visuals with Unmatched Simplicity
The foundation of this immersive experience is GeoBox, a powerful video processor designed to bring complex visuals to life with a single device. GeoBox’s hardware-based approach removes the need for intricate multi-device setups, delivering a streamlined, robust, and easy-to-use solution. Integrated seamlessly with three BenQ LU960ST2 Laser projectors, the GeoBox M810 series playback system provides precision alignment for smooth, uninterrupted visuals. The result? A fluid digital landscape that fully immerses viewers, proving that captivating visuals can be achieved without the hassle of elaborate configurations—bringing simplicity, reliability, and stunning imagery together.
GeoBox solutions
Benefits
A First in Andalusia: Where Immersive Art Meets Interior Design
This groundbreaking project—the first immersive room within an interior design studio in Andalusia—unites art, technology, and design in an entirely new way. Esther Moreno’s digital artwork brings the room to life, creating a “digital wilderness” that echoes the beauty of nature. Item Media’s expertise in projection technology transforms Moreno’s work, blending textures, light, and depth into a dynamic, multi-layered experience that transports viewers to an untamed, captivating landscape.
More&More and Estudio Trinidad designed this immersive room not only as a gallery for Moreno’s work but also as an inspiring workspace that stimulates creativity. Employees can momentarily escape their routine, fostering innovation and fresh thinking in a professional setting. This room exemplifies how immersive technology, when integrated thoughtfully, can reshape work environments by nurturing productivity and a meaningful connection to art.
Shaping the Future of Interactive Spaces
Projects like this immersive room hint at a future where immersive technology is only limited by creativity. Museums, galleries, public spaces, and even workplaces are beginning to adopt advanced projection systems, video mapping, and interactive content. These technologies transform how we engage with art, culture, and information. GeoBox’s essential role in this project highlights its capability as a powerful yet simplified device that reliably delivers high-quality immersive experiences, paving the way for the next generation of interactive environments.
EN 
FR 
DE 
IT